Weshmind Journal

About Write for Us

MARKETS

LVMH€643.20▲ +0.64%·Kering€198.40▼ -0.90%·Hermès€2180.00▲ +0.58%·PradaHK$56.10▲ +0.72%·Moncler€48.30▼ -0.62%·Brunello Cucinelli€110.20▲ +1.01%·RichemontCHF 148.50▼ -0.60%·Zegna$9.80▲ +1.03%·Burberry£658.00▼ -0.60%·LVMH€643.20▲ +0.64%·Kering€198.40▼ -0.90%·Hermès€2180.00▲ +0.58%·PradaHK$56.10▲ +0.72%·Moncler€48.30▼ -0.62%·Brunello Cucinelli€110.20▲ +1.01%·RichemontCHF 148.50▼ -0.60%·Zegna$9.80▲ +1.03%·Burberry£658.00▼ -0.60%·

Latest

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed·Longevity Is the New Luxury: What It Actually Costs in 2026·Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed·Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002·LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?·Chanel Price Increases 2026: Investment Logic or Brand Erosion?·Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026·Watches and Wonders 2026: Every Major Launch Analysed·The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed·Longevity Is the New Luxury: What It Actually Costs in 2026·Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed·Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002·LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?·Chanel Price Increases 2026: Investment Logic or Brand Erosion?·Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026·Watches and Wonders 2026: Every Major Launch Analysed·

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed

The Devil Wears Prada 2 opens May 1. But the real story isn't the plot it's what the film reveals about how the luxury industry actually changed in 20 years. An editorial analysis.

Weshmind Journal10 Apr 2026Read →

Also in this editionTravel

Longevity Is the New Luxury: What It Actually Costs in 2026

Weshmind Journal Business

Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed

Weshmind Journal Fashion

Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002

Weshmind Journal

All articles →

April 2026The intelligence behind luxuryNewsletter →

Latest Stories

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed

The Devil Wears Prada 2 opens May 1. But the real story isn't the plot it's what the film reveals ab...

Longevity Is the New Luxury: What It Actually Costs in 2026

Longevity Is the New Luxury: What It Actually Costs in 2026

From CHF 37,500 at Clinique La Prairie to €9,000 at Palazzo Fiuggi. WMJ maps the real prices, the re...

Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed

Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed

The HBO Harry Potter series premieres December 25, 2026 with a $300M/season budget. No luxury house ...

FashionIn Season

The Devil Wears Prada 2 and the New Rules of Luxury Power: What 20 Years Changed

The Devil Wears Prada 2 opens May 1. But the real story isn't the plot it's what the film reveals about how the luxury industry actually cha...

Weshmind Journal·10 Apr 2026 · 7 min

Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002

Weshmind Journal·24 Mar 2026

Chanel Price Increases 2026: Investment Logic or Brand Erosion?

Weshmind Journal·24 Mar 2026

Milan Fashion Week September 2026: Dates, Shows and the Designers That Actually Matter

Weshmind Journal·23 Mar 2026

WatchesHaute Horlogerie

Why Richard Mille Costs More Than a Ferrari: The Complete Investment and Collector's Guide 2026

A Richard Mille starts at €300,000. A Ferrari 296 GTB starts at €320,000. One appreciates faster. WMJ explains the engineering, the scarcity...

Weshmind Journal·24 Mar 2026 · 8 min

Watches and Wonders 2026: Every Major Launch Analysed

Weshmind Journal·23 Mar 2026

Watches and Wonders 2026: Every Major Launch Analysed

Weshmind Journal·23 Mar 2026

Patek Philippe vs Audemars Piguet Royal Oak 2026: Two Markets, One Language

Weshmind Journal·23 Mar 2026

CarsPerformance & Design

Luxury Cars as Investments 2026: Ferrari, Porsche, and the Asset-Grade Automobiles That Hold Value

Not all luxury cars are investments. Ferrari GT racing variants, Porsche 911 GT3, and select classic Mercedes hold value better than most fi...

Weshmind Journal·16 Mar 2026 · 6 min

IntelligenceAnalysis, Markets & Brand Power

Demna at Gucci: Can the Man Who Saved Balenciaga Rescue a €6 Billion Brand in Crisis?

Gucci lost €3.8B in revenue in two years. Demna Gvasalia is the answer Kering chose. Here's why the bet is big...

Weshmind Journal

Trump Tariffs and Italian Luxury 2026: Who Absorbs, Who Raises Prices, Who Is Already Relocating

15% US tariffs hit €12B of Italian luxury exports. WMJ maps exactly who absorbs, who raises prices, and which ...

Weshmind Journal

The Drama Decoded: Why A24’s Psychological Wedding Story Reflects Identity and Trust in 2026

A simple wedding turns into a psychological exposure chamber. The Drama is not romance it’s a cultural study ...

Weshmind Journal

InvestmentsLuxury Assets & Markets

Hermès Is Now Worth More Than LVMH. Here Is What That Means.

Hermès has overtaken LVMH as the world's most valuable luxury company. This is not a financial footn...

Weshmind Journal

LVMH and Formula 1: What a $1 Billion Bet Tells Us About the Future of Luxury

LVMH signed a 10-year, $1 billion deal with Formula 1. Louis Vuitton trunks at every podium. TAG Heu...

Weshmind Journal

CultureArt, Cinema & Ideas

Chuck Norris Dead at 86: Life, Career and the Legend That Conquered the World

Chuck Norris has died on March 20, 2026, aged 86. From black belt to Hollywood icon: his life, career and the legacy of a cultural phenomeno...

Weshmind Journal·20 Mar 2026 · 6 min

Cannes 2026: The Fashion Intelligence Guide to the Red Carpet

Weshmind Journal·08 Mar 2026

BusinessStrategy, Brand & Power

Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed

The HBO Harry Potter series premieres December 25, 2026 with a $300M/season budget. No luxury house has claime...

Weshmind Journal

LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?

LVMH is down 28% from its 2023 peak. Morgan Stanley, Goldman Sachs, and UBS have all revised their targets. WM...

Weshmind Journal

Luxury Brands on Social Media in 2026: The Paradox of Presence Without Selling

How Hermès grows 18% with 2M followers while Jacquemus needs 5M TikTok fans to reach €700M. The social paradox...

Weshmind Journal

Longevity Is the New Luxury: What It Actually Costs in 2026

From CHF 37,500 at Clinique La Prairie to €9,000 at Palazzo Fiuggi. WMJ maps the real prices, the real offer, and who is buying lo...

From The JournalSelected reading

All articles →

Longevity Is the New Luxury: What It Actually Costs in 2026

From CHF 37,500 at Clinique La Prairie to €9,000 at Palazzo Fiuggi. WMJ maps the real prices, the real offer, and who is...

Weshmind Journal·25 Mar 2026

Harry Potter HBO 2026: The $30 Billion IP That Luxury Fashion Has Not Yet Claimed

The HBO Harry Potter series premieres December 25, 2026 with a $300M/season budget. No luxury house has claimed it yet. ...

Weshmind Journal·25 Mar 2026

Chanel, Margot Robbie, and the Gondry Equation: Why the World's Most Powerful Fashion Brand Just Quoted 2002

Chanel's new Margot Robbie campaign directed by Michel Gondry quotes Kylie Minogue's 2002 visual language. WMJ analyses ...

Weshmind Journal·24 Mar 2026

LVMH Stock 2026: Should You Buy, Hold or Sell MC.PA?

LVMH is down 28% from its 2023 peak. Morgan Stanley, Goldman Sachs, and UBS have all revised their targets. WMJ gives yo...

Weshmind Journal·24 Mar 2026

Everything you want to know, straight to your inbox. Subscribe to the Weshmind Journal newsletter.